Healthy eating should not feel like work. Clear nutrition, trusted ingredients and our own app make it easy to trust, easy to choose and easy to repeat.
Bangkok F&B Holding Company
Building food brands
people come back for.
A data-driven F&B platform behind Easy Health, Lucky Panda and Easy Burger.
Our Brands
Distinct brands.
Shared operating strength.
Each brand has its own role, customer occasion and product truth. All of them run on one shared system of data, technology and operational discipline.
General Tso's Chicken, Orange Chicken and Mongolian Beef. Modern Asian comfort food, familiar enough to comfort and different enough to remember.
Dry-aged smashed beef, house-made buns and sauces. A simple burger, taken seriously, Bangkok-born and getting better every year.
3Distinct food brands
12Locations across Thailand
~20MTHB monthly revenue
2016Building brands since
How We Work
The engine behind our brands.
We don't reinvent categories. We raise the standard within them: better ingredients, better products, better execution, better systems.
01
People come first
Brands are built by people. We hire for mindset, develop leaders and grow our teams together with the company. Technology supports people, it never replaces them.
02
Data & technology
We don't guess. We measure, learn and improve. Our own app, analytics and automation help every team make faster, better decisions.
03
Central Kitchen & Warehouse
We buy the best ingredients on the market and process them ourselves. Better ingredients in every meal, less waste and one standard in every branch.
04
The right locations
Site selection scored on footfall, delivery radius and neighbourhood data, so every brand opens where its customers already are.
Our Story
Building brands that last.
Since 2016 we have grown from one healthy-food brand into a family of three, with our own app, central kitchen and warehouse behind them.
2016Easy Health founded
Healthy eating made practical. The first brand.
2024Lucky Panda joins
Asian comfort food joins the portfolio.
2025Easy Health app launches
Ordering, delivery and nutrition in one app.
2026Easy Burger joins the group
The Bangkok-born burger brand joins the group.
2026Central Kitchen & Warehouse
Our own production platform comes online.
2027A new brand takes flight
The next concept is in development. Stay tuned.
We are not trying to become the largest restaurant group. We are building one of the best. We believe our long-term competitive advantage does not come from a single product, one successful restaurant or one great marketing campaign. It comes from the engine that powers every decision we make.
Careers
Build brands.
Grow your career.
Great food needs great people and smart systems. From kitchens and stores to engineering, data and marketing, Gourmet Innovation is built by people who care about what we serve and how it runs. The quality of our brands will never exceed the quality of the people behind them.
Kitchen & Store TeamProduct, service & experience
OperationsTraining & execution
Head OfficeMarketing, finance & growth
Tech & DataApp, data & systems
We're Hiring
Open positions
The Easy Health app, our data platform and the systems behind every store are developed in-house. Join the team that turns ordering, delivery and nutrition data into better food brands.
Data Analyst & Controller
Apply
Turn sales, delivery and cost data into decisions across the group.
Reporting · dashboards · cost control · unit economics · forecasting
Performance Marketing Manager
Apply
Acquire profitable customers through Meta, Google and TikTok.
Media plans · campaigns · bidding · audiences · tests · pacing · optimisation · reporting
Brand Manager
Apply
Own one brand's commercial marketing agenda.
Brand calendar · marketplace · offers · product launches · CRM brief · local marketing · brand KPI narrative
Digital Product & MarTech Manager
Apply
Turn the app, CRM, data and automation into measurable growth capabilities.
Roadmap · backlog · CRM journeys · tracking · QA · analytics · vendor delivery · AI use casesLocation Incentive Program
Know a great location?
This is where you submit it. Add the Google Maps link and a few details below. Our site-selection model scores every submission, and you get rewarded when we sign the lease.
Contact Us.
For partners, careers, locations and anything else. Pick a topic and we will route it to the right person.